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Wednesday 28 September 2016

The art of 'cut and paste' in the Indian car industry

Cast a glance at the cars sold in India between the price range of 3-12 lacs and you'll notice that, in essence, there are very few different cars. For example, Swift and Swift Dzire, Etios and Etios Liva, Polo and Vento and so on.... They are all the same cars.

Of course, its not happening only in India. All car makers usually have a hatchback, sedan and an estate version of most of  their cars in most of the countries they operate in. The problem in India is that we don't have alternatives. If you want to buy a Volkswagen sedan at about 10 lacs, you have to buy a  Vento [read:Polo with a boot]. You have no other choice. And it's true with most companies. Want a Suzuki sedan? Buy a swift with a boot. 
It works the other way round too! Planning to buy a Toyota hatchback? No problems whatsoever. Toyota has been kind enough to remove the boot of the Etios. 
If you are thinking that "at least bigger cars have been spared from this idiocy", think again. 
Quanto and the Nuvo Sport should have been called "Mini Xylo". And with the "NEW" Bolero Power, Mahindra has not even bothered to change the name,

Most of the times, copycat cars also end up sharing the same engines. This means, you buy cars which have varying sizes and shapes.But they are all the same.

To be fair, this "cut copy paste" trend is slowly going away. Cars like Ameo and  Multix which are specifically designed and made for our market are a welcome change. 

However, in totality, Indians deserve better cars which cater to our specific needs and are not different clothes on the same engine.